TMNT X MELO

"I WILL ALWAYS BE TEAM TURTLES" - MELO

Coinciding with the global release of Teenage Mutant Ninja Turtles 2 Out of the Shadows, NBA superstar Carmelo Anthony teamed up with Nickelodeon to design an exclusive range of apparel for Macy's.  The capsule collection of kids performance sportswear made its debut at Macy's Herald Square location in New York City - the home of the Turtles.  

Thousands of Melo and TMNT fans descended upon the iconic 34th Street entrance of Macy's for an exclusive launch event hosted by Melo himself. Before heading inside to view the collection, fans were treated to performances on the full-length TMNT x Melo basketball court outside.  A marching band, break-dance crew and basketball trick-shot team got the New York City crowd hyped before Anthony selected two lucky fans to compete in a one-on-one free throw shooting contest.

The action culminated when Melo paraded hundreds of his fans inside to the 7th floor to view the entire collection and host a meet-and-greet for shoppers.

PRESS:

Complex

WWD

Yahoo! Sports

ROLE: Retail Marketing

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© 2017 Anthony Christopher