2014 was a massive year for the iconic Teenage Mutant Ninja Turtles franchise.  To celebrate the forthcoming TMNT theatrical release, fans of all ages descended upon New York City to take part in Comic-Con.  Nickelodeon hosted a variety of activations at the event featuring talent from both past and present.  Across all major retailers, TMNT was in high demand.  To capitalize on this important moment for the brand, the Nickelodeon Retail Marketing team crafted a dynamic marketing program for top toy retailer, Toys R Us.  The comprehensive campaign created brand touch points across social, digital and in-store, culminating with a fan-first TMNT meet & greet experience in the heart of Times Square.

TMNT Producer, Ciro Neili, Screen Writer, Brandon Auman, Voice Actor for Donatello, Rob Paulsen and Voice Actor for Michelangelo, Greg Cipes hosted the event at the Toys R Us Times Square location.  Inside the Nickelodeon Shop section of the store, the talent met with press, fans and shared the spotlight with their costume character counterparts.

ROLE: Retail Marketing & Event Management

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