TARGET HOLIDAY 2016

Following a hugely successful 2015 holiday campaign, Target invited Nickelodeon to be a part of their massive, multi-channel holiday campaign for a second straight year.  We worked with Target and agency, 72andSunny to make a musical spectacular splash for PAW Patrol and Teenage Mutant Ninja Turtles.  Content spanned social, digital and on-air.  Total impressions reached upwards of 200 million during the holiday shopping season.

ROLE: Retail Marketing

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© 2017 Anthony Christopher