Heading into pitch season for Summer 2017, we needed a creative hook that fit both the Nickelodeon and Target DNA.  The concept would need to work seamlessly across product applications and marketing materials.  We developed Nickelodeon Play Days - a modern, playful take on our most iconic 90s properties.  Partnering with our Nickelodeon retail creative and product teams, we developed a full style guide and 360° marketing campaign that brought to life the most recognizable and beloved characteristics from Rugrats, Hey Arnold, SpongeBob SquarePants and Teenage Mutant Ninja Turtles.

ROLE: Retail Marketing

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© 2017 Anthony Christopher