Heading into Summer 2017, THERe was a need for a new creative hook that fit both the Nickelodeon and Target DNA.  The concept needed to work seamlessly across product applications and all marketing materials.  We developed Nickelodeon Play Days - a modern, playful take on our most iconic 90s properties.  a full brand style guide and 360° marketing campaign were created to bring new life to the most recognizable and beloved characteristics from Rugrats, Hey Arnold, SpongeBob SquarePants and Teenage Mutant Ninja Turtles.

ROLE: Retail Marketing

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© 2017 Anthony Christopher