Refresh Yourself.  A simple concept.  But how do you refresh yourself when you're among thousands at the largest two-day food festival in the country and in 90 degree summer heat?

Vistors of the 2015 Taste of Buffalo found the answer when they entered the Lipton Tea & Simple Skincare Refresh Yourself experience.

Each year foodies from across the nation ascend on Buffalo, New York to sample some of the northeast's best eats.  Refresh Yourself created an immersive brand destination for event-goers to relax and rejuvenate.  For the first time in both Lipton's and Simple's histories, we paired the two brands together to create a co-branded oasis in the center of the city of Buffalo.

Clean, minimalistic space welcomed guests to partake in a number of different brand activations within the exhibit.  Consumers took a break from the busy festival to lounge on plush leather couches while they enjoyed freshly brewed samples of ice cold Lipton Tea and toweled off with Simple Skincare's cleansing facial wipes.  The space also featured a Simple Skincare mirror bar for ladies to reapply makeup, multiple flash tattoo bars complete with tattoo artists and an animated GIF booth to capture the fun.

ROLE: Creative Strategy and Event Management

© 2017 Anthony Christopher

© 2017 Unilever