kith x rugrats
In June of 2015 I was tasked with finding a collaborative partner to re-imagine Nickelodeon's iconic 90s property, Rugrats. Topping my list of potential collaborators was power sneaker and apparel brand/retailer, KITH.
On the heels of the fashion world's 90s redux, we created a 9-piece collection of co-branded kids and adult apparel celebrating the Rugrat's 25th anniversary. The collection debuted at Kith's inaugural NYFW presentation, Kithland, which took place at Samsung 837 in Chelsea. KITH x Rugrats was later made available online at KITHNYC.com, at both KITH locations as well as Bergdorf Goodman.
The partnership between Nick and KITH was named one of Vogue's best collaborations of 2016.
ROLE: Creative strategy
Developed in partnership with Stadium Status Group
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© 2017 Anthony Christopher