Each year, thousands of runners and fans from across the globe travel to Buffalo, New York to partake in the annual Buffalo Marathon.

To HELP give the runners the support they needed, we created the 'KIA Inspiration Vehicle'.  Fans and supporters rallied for their runners by jotting thousands of inspirational messages on the all-white 2016 Kia Sportage.

After signing the vehicle, marathon attendees had the chance to run their own race and show off their best 'Race Face' as they created a photo finish in the Northtown Auto animated GIF booth.

ROLE: Experiential Marketing

© 2017 Anthony Christopher

© 2017 KIA Motors & Northtown Automotive Group